I’m Omar, Birmingham-born, Birmingham-raised. For the past decade, I’ve been helping exceptional small brands to connect with their audience. I make these brands desirable through elegant digital ideas. My work has a distinctive, utilitarian style, and is always based on a defined strategic positioning. All my projects are designed using the principles of NLP. This makes my work kind on the eye, gently persuasive and memorably original.

The Place

Birmingham is a playground waiting to be explored – an ever-changing place that can never be fully understood. But that, in reality, is what makes it beautiful. And in an evolving city like Birmingham, the need for great digital services is often overlooked. Whatever business you’re in, getting the digital experience right can give your business a soul – and help you cut through the noise. The more innovative global brands are consistently improving service through their digital channels to help build customer loyalty in a more connected world. In the light of this, I believe that local brands need to do the same to stay ahead. That’s why, from discovery to purchase, I make sure my clients deliver more memorable customer experiences, and build in systems and processes to log, time-stamp and learn from these interactions.

The Process

Identifying the strategic need is the essential foundation for every client and project. Through exploratory workshops, brand architecture, messaging framework, narrative and naming work, I uniquely define, position and articulate my clients’ businesses online with clarity and impact. Of course, digital can play a pivotal role in shaping culture, and my curiosity is always informing my world view. In the same fashion, I work with organisations that have the ambition to drive opinion online and frame the wider agenda. In business, a clearly identified purpose is increasingly the difference between the brands that rouse and those that bore.