I’m Omar, Birmingham-born, Birmingham-raised, and for the past decade, I’ve been helping exceptional small brands to connect with their audience. I make these brands desirable through elegant digital ideas and a distinctive, utilitarian style, based on a defined strategic positioning. All my projects are designed using NLP, kind on the eye, gently persuasive and memorably original.
Birmingham, for me, is a playground that is waiting to be explored. An ever-changing place, Birmingham could never be fully understood. But that, in reality, is what makes it beautiful. And in an ambitious city like Birmingham, the need for great digital services is often overlooked.
Whether you’re a restaurant, retailer or hotel concept, getting the digital experience right can give your business a soul – and a longer lifespan. In retail and hospitality, brands are reconnecting with the idea of service to help build a more connected world. From discovery to purchase, I help my clients deliver more memorable customer experiences.
Digital can play a pivotal role in shaping culture, and my curiosity is always informing my world view. I work with organisations that have the ambition to drive opinion online and frame the wider agenda. In business, a clearly identified purpose is increasingly the difference between the brands that rouse and those that bore. I help businesses identify and articulate their story online with clarity and impact.
For the past decade, I’ve been helping organisations connect with their audience. I understand how deeply these guests, passengers, residents and patrons care about the quality and provenance of their products and services. It’s a mindset that influences how they behave, where they go and who they identify with. I employ this understanding in every new project I work on and every new market I work in.
Identifying the strategic need is the essential foundation for every client and project. Through exploratory workshops, brand architecture, messaging framework, narrative and naming work, I define, position and articulate my clients’ businesses online. I make brands desirable through elegant visual ideas and a distinctive tone of voice, based on a defined strategic positioning.