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Omar Budeiri

Building a Strong Strategic Foundation — Positioning Your Brand Before Creation

By Brand

“Your brand is the single most important investment you can make in your business.” — Steve Forbes

Brand positioning isn’t just a catchy phrase or a logo; it is a unique space for your business in the consumer’s mind, even before the brand makes its first appearance. 

Strategic positioning is about pre-emptively understanding and tailoring the brand’s forthcoming narrative, resonating with the target audience and stands apart from competitors.

  • Unforgettable Branding An ace brand recall (aka having a stand-out Unique Selling Proposition) means your brand isn’t just lost in a sea of competitors. So, customers are more likely to pick you.
  • Emotional Connection A strategic, well-thought-out brand positioning helps you connect with customers on an emotional level. It’s like finding “your people” who get your brand because they’ve always used your products or simply dig your brand values. 
  • More Revenue – Getting your brand positioning spot might also translate to higher margins! How? Customers who feel connected and trust your brand are likelier to shop from you instead of bouncing over to competitor. Consistent branding across channels has been demonstrated to boost revenue by 10% to 20% (Marq, 2019).
  • Customer Loyalty Level Up Great brand positioning also boosts customer loyalty! When customers trust you and feel all the good vibes towards your brand, they stick around – bringing you repeat business and maybe even sending some referrals your way. 

Understand the Power of Visual Signature

Picking a signature visual identity should not be just fun but also strategic! Your chosen hue can increase brand recognition by up to 80% (Reboot, 2023). 

Visual branding, which encompasses colour, logo style, and design aspects, is crucial in carving out your brand’s identity. These choices are not only aesthetic – they are a silent, yet powerful, ambassador of your brand’s vibe and values. 

Here are the most important elements to consider:

  • Logo: Attractive and memorable, your logo should reflect your brand’s personality and ideals. Choose a logo that consumers would easily remember, at the same time resonating with your mission.
  • Colour Palette: Your colours should tell your brand’s narrative, not simply your favourites. Consider colour psychology and use colours that enhance and clarify your brand’s message, becoming associated with it (think about  Spotify green or Netflix red).
  • Typography: Your brand’s typography reflects its personality. Modern, traditional, fun, or serious? Choose a font that matches your brand’s personality and is legible across marketing mediums.
  • Other Imagery: Brainstorm how different graphics will weave your brand’s visual tapestry. Every shape, symbol, and picture should match your new brand identity to provide a consistent story across platforms.

To Prepare You Marketing Efforts

Building on your strategic positioning, your marketing efforts debut with awareness and exposure. The sooner these aspects are locked down and packaged, the easier your brand’s market debut. 

Instead of merely a product or service, you’re introducing a character—your brand. It should symbolically enter the room with a clear identity, a consistent message, and a familiar atmosphere that connects with the audience.

October 20, 2023
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The OFFICE OF OMAR guide to digital etiquette

By Netiquette, Uncategorized

We’re not the analogue beings we once were. Our devices, the internet and our “always-on” culture have, for better or worse, become an integral part of our lives. However, with the increasing use of technology, it is important to remember that there are still rules of etiquette that should be followed. Digital etiquette, also known as netiquette, is a set of guidelines for how to behave online. By following these guidelines, we can help to create a more respectful and enjoyable online experience for everyone.

Here are a few tips for digital etiquette:

  • Don’t overshare. This means being mindful of what you post online and avoiding sharing too much personal information. Remember that once something is posted online, it can be difficult to take it back. If you are not sure whether something is appropriate to share, it is always best to err on the side of caution and not post it.
  • Forgive and forget. We’ve been using social media for two-decades, and in that time, our views, and our culture have changed. We should be willing to let go of differences and move on from past mistakes. When we hold onto other people’s past opinions, it only hurts us in the long run. By forgiving others, we can free ourselves from the burden of negativity, focus on the present moment, and in turn, expect the same from everyone else.
  • Have some humility. This means being willing to admit when you are wrong and being open to feedback from others. It also means being respectful of others, even if you disagree with them. Remember that everyone is entitled to their own opinion, and we should all be willing to listen to each other.
  • Think about the future. When we post something online, we should think about how our words and actions might be perceived by others in the future. What we post online today could come back to haunt us in the years to come. It is important to be careful about what we share and to think about how it might affect our reputation.
  • Ask permission. Before you post something online that includes someone else, ask their permission first. This includes photos, videos, and even just their name. It is important to respect other people’s privacy and to get their consent before sharing anything about them online. This applies to children, and non social-media users as well.
  • Watch your volume. When you’re scrolling through Tiktok, Insta or Youtube, it is important to watch your volume. This means being mindful of how loud you’re phone speakers are. If you are in a public place, or even your family living room, pop some headphones in.
  • Slow down. It is also important to slow down when you are using social media. This means taking the time to think about what you are posting and to avoid making impulsive decisions. It is also important to be respectful of others’ time and to avoid flooding their timelines with unnecessary content.
  • Seek out both sides of the argument. When you are online, it is important to seek out both sides of the argument. This means being willing to listen to different perspectives and to avoid jumping to conclusions. It is also important to be critical of the information you find online and to verify its accuracy before sharing it.
  • Take a break. Finally, it is important to substitute digital for print (once in a while). This means taking a break from your screens and enjoying the offline world. Go for a walk, read a book, or spend time with friends and family. Taking a break from technology can help you to relax and de-stress. It can also help you to appreciate the simple things in life.

Follow these tips, and you can help to ensure that you are using the internet in a respectful and responsible way that won’t damage your reputation and ruin your relationships.

July 3, 2023
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Could web designers be replaced by AI?

By AI88 Comments

It’s undeniable that artificial intelligence (AI) is rapidly changing the world, and the little world of web design is no exception. AI-powered tools are already being used to automate many of the tasks involved in web design, such as wire-framing, code-generation, and testing. This has created the inevitable (yet speculative) conversation about whether or not AI could eventually replace web designers altogether.

It is important to remember here, that while AI is excellent at generating algorithm-based output, it is not intended to be a replacement for human creativity and ingenuity. AI-powered tools can only generate designs that are based on the data that they have been trained on. This means that they are not really able to come up with anything that is truly original or innovative.

In addition, AI-powered tools really struggle to understand the nuances of human-computer interaction. This means that they can sometimes create websites that are difficult to use or navigate.

As a result of these two key characteristics, it is unlikely that AI will completely replace web designers in the near future. However, AI is likely to play an increasingly important role in web design, automating many of the tasks involved in the process and freeing up web designers to focus on more creative and strategic work.

Here are some of the ways that AI is already being used in web design:

  • Generating wireframes: AI-powered tools can be used to quickly and easily generate wireframes for websites. This can save web designers significant time and effort.
  • Generating code: AI-powered tools can also be used to generate code. This can be really helpful for designers who who have no coding expertise, or who need to create a simple site, very quickly.
  • Testing iterations of the site: AI-powered tools are great for testing websites for usability and accessibility. They can not only do this more quickly and efficiently than humans, but can spot discrepancies in the codebase that can’t be uncovered by traditional user-based testing.

In the future, it’s likely that AI will be used increasingly in this field. People are already using AI-powered tools to create personalised websites that are tailored to the individual needs of each user. This is game-changing, especially if your products and services have applications across distinctly different markets and demographics.

I suppose the summary here would be that while it is clear that AI is having a major impact on web design, it is important to remember that no amount of information-based AI can replace human creativity. While AI-powered tools can be a really valuable asset to designers and developers alike, they cannot do everything. My hypothesis is that designers will always be needed to create websites, if those sites are going to be true to form, as well as function.

June 30, 2023
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