Set in a period basement dating back to the 1900s, Minima is one of the few emporiums of its kind in Birmingham. It was conceived by Heera Malhi in 2015 as a purveyor of mid-century design and objets d’art from local and Scandinavian producers.
“We knew we had great products and an unrivalled space, but we also knew that our bricks and mortar business would benefit from better online presence. We engaged Omar to put the shop online and bring in new customers through better brand articulation, and he has done just that. Our online sales now match our offline, and our local customer base is growing at a fantastic rate.”